Perceptions of a brand are oh-so important.  A really good experience keeps a customer coming back for more and they will often tell others of their favorable time spent at a store or business.  Lucky for BMW, overall, consumers rank our cars in a favorable way.  This is proof by some solid results complied during a phone survey conducted by Consumer Reports staff. 

In December, around 1700 households with at least one car registered to the address were contacted and asked questions about seven key areas that a majority of drivers feel are important:

  • Safety
  • Quality
  • Value
  • Performance
  • Design/Style
  • Technology/innovation
  • Environmentally friendly/green

The top brands were calculated by the amount of times the brand was mentioned after a prompt from the brand being mentioned a choice divided by the amount of times the brand was mentioned with out any aid.  BMW, thanks to models like new and used 7 series Chicago northwest suburb residents can find at Patrick BMW, ranks in the top 5 of the best consumer perception category.  Very nice results that those of us here at the dealership are proud to highlight. 

2011 7 Series

The 2011 7 series is a very high class sedan that you shouldn’t pass up if you want to drive in style everywhere you go.  At our store, we offer several trims such as the 740i, 704Li, 750i, and an all new Activehybrid, to name a few of the choices.  The Activehybrid 750i and 750Li offer the 7 series fan the best gas mileage of any of the models that are part of this series’ line-up.  This is a result from a pairing of a twin-turbo V8 and a single electric motor.  All of the models in this series come with many excellent features, such as a ten-speaker surround sound stereo system and a navigation system that works with voice recognition and is powered by a hard drive.   These can be enjoyed by comfortable high-quality leather seating and dual zone climate control. 

If you stop by the Chicago dealership BMW fans trust, you’ll find many other fabulous models, in addition to the 7 series discussed here.  We promise to keep consumer perceptions of BMW cars high so that our current customers stay happy and new ones discover what BMW is all about.