It’s been ten years since BMW has been a part of any advertising or marketing during the Super Bowl.  With the upcoming big game on February 6, 2011 this is all going to change.  Thanks to a new budget and new creative team, you’ll be able to see some new models showcased during this big event that most of us look forward to each winter!   Some of these models can be found at your local Chicago dealer in BMW new and used cars, Patrick BMW.

2011 5 Series

This is one line-up that BMW will be showcasing during the Super Bowl.  This is a great sedan if you are shopping for something new and luxurious.  It features some fresh design components, longer wheelbase, and lower roofline that when put all together offer a sleek, modern design sure to lure existing 5 series fans into their favorite dealership for a test drive!  It also features a new engine set up that features direct-injection, more power, and better efficiency. Also, the 2011 models were chosen as top safety picks.  The Chicago 5 series is currently offered at our store in the 528i, 535i, 535i Xdrive, 550i,and the 550i with the all-wheel drive options.  Check these out now at Patrick BMW.

2011 6 series coupe

The 6 series coupe was unveiled more as a concept that will eventually be rolled out to BMW dealerships, but this model is sportier and has more performance enhancements compared to others.  The elaborate, 2 door design sits lower to the ground and has an aerodynamic design to give it as much power as possible.  Like other BMW models on the market today, you’ll find all the luxury you’d expect with a stylish, high-quality interior design and use of materials, up to date technology, and plenty of safety features.  The 6 series coupe concept will serve as the basis of future 6 series design and engineering.  We’ll be anxious to see this exciting model in the spotlight on Super Bowl Sunday!

BMW will also showcase a 6 series concept convertible and the all new ActiveE concept the company is currently working on.  If you want to see other new or used models currently in stock, visit your Chicago dealer in BMW cars, Patrick BMW!